Wisr is a platform for connecting students at colleges and universities with alums from that university for mentoring and career advising. We created a private network for each institution, which in-turn helps to bolster student success and alumni engagement.
Each Wisr site is highly customized to based on the needs of the students at each school. We were a small team at a scrappy startup, working in an industry that evolves slowly and expected enterprise level configurability. As the only UX/UI designer on the team, and the only person with experience working in React, I touched every piece of our product, from product design and planning, to designing and building features.
The Groundwork was founded to create a tech platform for Hillary Clinton’s 2016 presidential campaign. That same technology was spun off as a Platform-as-a-Service product which provides those same tools to non-profits and NGOs. The Admin app provided customers with a place to configure the platform, manage donation, supporter and event data, and view interactive reporting.
Hyr Medical is a Cleveland-based startup building a platform that connects doctors and hospitals for part time work. Hyr"s two-sided marketplace allows hospitals to post job openings, and physicians to view and apply for jobs.
For the first half of 2017, I was the CTO of Hyr Medical. I worked closely with a team of designers and developers at Lean Dog to architect, design, and build the MVP. I was also very involved in fundraising and attended several investor pitches, while working closely with the CEO and CMO to refine the business strategy.
The Groundwork created a series of tools to allow new organizations to quickly spin up and deploy customized "blocks" for data capture. A Donation Block allowed customers to configure and embed a donation form on their site in minutes. Additionally, we built a Supporters Signup Block, which accepted a wide variety of customizable user data. We also created a Builder utility for each Block, which provided customers with a UI for configuring and customizing their Blocks prior to embedding them into their websites.
aParently is a tool for parents of children in a shared group (i.e. a classroom, a dance class) to connect and collaborate. With aParently, they can easily coordinate car pools, playdates, or share important news.
This MVP was built as a mobile-first web app, using Rails and deployed to Heroku. I worked remotely, with a very small team of part-time engineers and a designer. The final product was beta-tested in a number of classrooms at private schools in New York City.
In 2015, TruTV was rebranded, and began airing new comedy and reality-based shows. As part of this rebranding, all of their digital assets were reviewed and updated to capture and engage a new audience.
Working with a longtime agency partner, I led the digital strategy portion of the rebrand. We conducted analysis of existing usage of digital properties, competitive analysis, and developed a guide for best practices. We provided direction and tooling for creating a consistent brand experience across a wide variety of media including video streaming platforms, social media, websites, microsites, and mobile apps.
HP rebranded the enterprise portion of their business as HPE in 2015. We developed a website to introduce and detail out the new video guidelines to marketing partners.
In partnership with a New York-based video production agency, I developed the information architecture and a series of wireframes for the brand guidelines website.